Annelie Viksten

IP Strategy Associate

Part of the business area AWA Strategy. In a broad perspective, the services include developing and supporting clients' IP operations with clear commercial and business acumen. The services take a starting point at a strategic level and via tangible and efficient IP management activities lead to a strengthened business position.

At a more detailed level, the services include design, implementation and execution of IP Strategies; design and review of IP infrastructures including processes, incentive mechanisms including inventor remuneration, KPIs, benchmarking, roles, competence needs, organization and governance. Full support, with operational day-to-day activities, is part of the broad perspective.

Further, the services include business analyses to evaluate contribution from IP in a given business environment, e.g. funding, venture capital, SWOT from IP perspective for companies, products and technologies e.g. in relation to business models and markets. Support in M&As, divestments and due diligences including a distinct commercial edge is also part of the wide service offer.

Contact information:

Visiting address:

S. Hamngatan 37-41
411 06 Gothenburg, Sweden
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Practice areas

  • IP strategy

Prior experience

EY London's IP lead Advisory team developing IP strategies in a wide range of industries. She also participated in several technology projects with a focus on IP in life science.


  • English
  • Swedish


  • B.A. International relations and economics with a focus on Asia
  • M.SC. Entrepreneurship and business design; Intellectual Capital Management