Google reaches top in global brand ranking

In the 2016 edition of Millward-Brown’s annual ranking BrandZ Top 100 Most Valuable Global Brands, Google reclaims the number one position from Apple. According to the ranking, Google’s brand values grew 32% to $229 billion, while Apple’s value decreased 8% to $228 billion. Microsoft remains at third place with a brand value of $122 billion. Facebook and Amazon enter the top 10 list for the first time.

To compile the brand rankings, Millward-Brown combines financial data with interviews with consumers.

The top 10 list

Rank Brand Value $M Value change Rank prev year
1 Google 229,198 +32% 2
2 Apple 228,460 -8% 1
3 Microsoft 121,824 +5% 3
4 AT&T 107,387 +20% 6
5 Facebook 102,551 +44% 12
6 Visa 100,800 +10% 5
7 Amazon 98,988 +59% 14
8 Verizon 93,220 +8% 7
9 McDonald’s 88,654 +9% 9
10 IBM 86,206 -8% 4

Source: Millward-Brown