• Seeing beyond the next move

    You have the bright ideas. We go above and beyond to develop them into brilliant business opportunities. As leading intellectual property specialists, we help you make the right move to meet every challenge.

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Awapatent is one of Europe's leading consulting companies in IP, Intellectual Property. We use our legal and technical expertise to help our clients turn their ideas and innovations into business opportunities.

Our practice areas

  • Creating IP rights

    Patents, Trademarks, Designs, Utility models, Community Trademark, Registered Community Design, Unitary Patent

  • Renewal of IP rights

    Renewal of patent rights, Renewal of trademark rights, Renewal of design rights

  • Dispute resolution

    Patent infringement and invalidity disputes, Trademark disputes, EPO oppositions, Design disputes, Trade secret disputes

  • IP management

    Searches & analyses, Freedom to operate investigations, Monitoring, IP strategy, Valuation services, IPR Forum

  • Licensing & contracts

    IP due diligence, Agreements, Open innovation, Trade secrets, Employee's rights to inventions

With about 300 employees, including 160 IP attorneys (of which 65 are European Patent Attorneys), we have more experts ready to be at your service than most…

We know your business. Awapatent's experts work with clients in a wide range of sectors and areas of technology. We have the industry knowledge and experience…

For seven months they will eat, sleep and breathe intellectual property. Follow the ten trainees' journey as they delve deeper into the world of IP on their…

Awapatent IP Blog

Henriette V Rasch Henriette V Rasch

Trademarks: Device elements – no longer a safe path to registration

For many years, adding device elements to descriptive words included in trademarks has been sufficient for obtaining distinctiveness – non-distinctive words could be registered if only a device element was added. Of course, the scope of protection would be reduced compared to distinctive word marks and in that sense the value of the trademark was limited. OHIM has changed and is still in process of changing their practice regarding device marks including…